Privacy Statement


We have created this privacy statement (version 03.03.2020-311158583) to explain to you pursuant to the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use the data and what choices and options you have as a visitor to this site.

Unfortunately these explanations sound rather technical, yet we have tried to describe the most important points as simple and clear as possible.



Our website uses HTTP cookies to save user-specific information.
The following sections explain what cookies are and why they are used in order to better understand this privacy statement.

What exactly are cookies?

When you surf the Internet you use a browser. Well known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most web sites save small text files in your browser. Those files are called cookies.

It is an undisputable fact that cookies are very useful little helpers. Almost all websites use cookies. To be precise, HTTP cookies as there are also other cookies for different applications. HTTP cookies are small files stored by our website on your computer. These cookie files are stored automatically in the cookie folder, basically the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes have to be specified additionally.

Cookies store certain personal information of you, for example language and personal page settings. If you access our website again, your browser will transmit back to our site any user-specific data. Due to the cookies our website knows who you are, offering you your default settings. In some browsers each cookie has its own file, whereas in other browsers like Firefox all cookies are stored in just one file.

There are first-party cookies and also third-party cookies. First-party cookies are created directly by our site, whereas third-party cookies are created by partner websites (i.e. Google Analytics). Each cookie must be evaluated individually as each cookie stores different data. Also, the validity time of a cookie varies from a few minutes to a few years. Cookies are not software programmes. They do not contain viruses, trojans or other malware. Cookies are unable to access information on your PC.

Cookie data may look like this:

A browser should support at least these minimum sizes:

Which types of cookies are there?

The question about the type of cookie to use specifically depends on the services employed and will be explained briefly in the following paragraphs of this privacy statement. At this point we would like to present a short description of the different types of HTTP cookies.

4 types of cookies can be distinguished:

Absolutely essential cookies
These cookies are needed to guarantee basic functions of the website. These cookies are necessary if a user puts a product in the shopping basket, goes on to surf on this site and then goes to the checkout. These cookies make sure that the items in the basket are not deleted even if the user closes his browser window.

Functional cookies
These cookies collect information about the user behaviour and also if the user receives any error messages. Moreover, these cookies help to measure the website loading time and also its behaviour with different browsers.

Target-orientated cookies
These cookies improve user friendliness. They store, for example, locations, font sizes and form data entered.

Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with personalized advertising. This may be very useful, but at times can also be very annoying.

Usually you will be asked at your first visit of a site which types of cookies you would like to admit. Of course, your decision will also be stored in a cookie.

How can I delete cookies?

It is entirely up to you which cookies you prefer to use and if you want to use cookies at all. No matter which service or website created the cookies you always have the option to delete them, admit them only in part or deactivate them. This is how you can block third-party cookies, accepting all other cookies.

If you want to check which cookies have been stored in your browser or you want to change or delete your cookie settings, go to your browser settings:

Chrome: Delete, activate and manage cookies

Safari: Management of cookies and website data with Safari

Firefox: Delete cookies to remove data stored by websites on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you simply do not want any cookies you may set your browser to notify you whenever a cookie is set. This allows you to decide each time whether you want to accept a cookie or not. This procedure is different, depending on the browser. We recommend to look for the instructions in Google using the search term “Delete cookies Chrome” or “Deactive cookies Chrome” in case of the browser Chrome or just substitute the word “Chrome” y the name of your browser, i.e. Edge, Firefox, Safari.

What about my privacy?

A so-called “Cookie Policy” is in place since 2009. It stipulates that the visitor of a website (that is you) needs to give his permission to the saving of cookies. However, the reactions to this policy have been very different within EU countries. In Germany, the cookie policy has not been transposed into national law. Instead it was implemented in large parts in article 15 paragraph 3 of the German Telemedia Act (TMG).

If you wish to know more about cookies and are not afraid of technical documentations, we recommend, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.


Storage of personal data

Personal data you submit to us electronically on this website, such as your name, mail address, postal address or other personal data in case of the transmission of a form or of comments in a blog, will be used and stored safely by us with the time and the IP address only for the intended purpose and will not be passed on to third parties.

We use your personal data for the sole purpose of communicating with visitors who expressly accepted contact and for providing the services and products offered on this website. Without your consent we will not pass on your personal data, but cannot exclude that these data will be examined in case of unlawful conduct.

If you send us your personal data by mail, i.e. not via this website, we cannot guarantee a safe transmission and the protection of your data. We recommend never to transmit confidential data unencrypted by mail.

The legal basis of this is under article 6 paragraph 1 of EU-GDPR (lawfulness of processing) that you have given to us your prior consent to the processing of the data submitted by you. You may cancel this consent at any time just by sending a mail. You will find our contact data in the imprint.


Your rights according to the General Data Protection Regulation

Pursuant to the provisions of GDPR you basically have the following rights:

If you believe that processing of your data infringes data protection laws or your data protection rights have been violated in another way, you may contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).


TLS encryption by https

We use HTTPS to secure the transfer of confidential data in Internet (data protection using technology article 25 paragraph 1 GDPR). The use of TLS (Transport Layer Security), an encryption protocol for secure data transfer in Internet guarantees the protection of your confidential data. The symbol of padlock appearing at the upper left of the browser window and the use of the HTTPS scheme (instead of http) as part of our Internet address indicate the use of this secure data transmission.


Automatic data storage

When visiting websites nowadays, certain data will be created and stored automatically, also on this website.

If you visit our website just like you are doing now, our web server (the computer on which our website is stored) will automatically store data like

in files (webserver log files).

As a general rule, webserver log files will be stored two weeks and are then deleted automatically. We do not pass on these data, however, exclude that they will be examined in case of unlawful conduct.


Facebook Pixel Privacy Policy

On our website we use Facebook Pixel of Facebook. For this end we implemented a code on our website. The Facebook Pixel is an excerpt of the JavaScript code loading a set of functions that allows Faceboook to follow actions of users if they acceded to our page via Facebook Ads. If, for example, you wish to buy a product on our website, this will activate the Facebook Pixel storying your actions on our website in one or more cookies. These cookies enable a comparison of your user data (client data like IP address, user ID) with the data of your Facebook account. Then, Facebook once again deletes these data. The data gathered are anonymous for us and not visible and can only be used when placing advertisements. If you are a user of Facebook and logged in, the visit of our web site will be assigned automatically to your Facebook user account.

We only want to present our services and products to the people really interested in them. Facebook Pixel enables us to adapt our advertising activities better to your wishes and interests. This explains why Facebook users (if they allowed personalized advertising) see appropriate advertising. Besides, Facebook uses the data gathered for analytical purposes and own advertisements.

Below we will provide some examples of cookies set on a test page by embedding Facebook Pixel. Please bear in mind that these are just examples of cookies. Depending on your interaction on our website different cookies will be set.

Name: fbp
Value: fb.1.1568287647279.257405483-6311158583-7
Purpose: This cookie uses Facebook to show promotional products.
Validity: 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly
Validity: 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311158583-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user who made, for example, a comment.
Validity: 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL of the author)
Purpose: This cookie stores the URL of the website entered by the user in a text field on our website.
Validity: 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: mail address of the author
Purpose: This cookie stores the mail address of the user it he has disclosed it on our website.
Validity: 12 months

Comment: The aforementioned cookies refer to individual user behavirou. Especially when using cookies, changes on Facebook never can be excluded.

If you are logged in on Facbook you can change your settings for advertisements at If your are not a Facebook user you can basically manage your online advertisements based on uses at There you have the opportunity to deactivate and/or activate providers.

If you want to know more about privacy on Facebook, consult the privacy policy of that company at


Privacy statement relating to Facebook – automatic advanced matching

Within the framework of Facebook Pixel we have also activated automatic advanced matching. This function of the pixel enables to send to facebook hashed mails, names, sex, city, Federal State, postal code and date of birth or telephone number as additional information, insofar as you made those dates available to us. Due to this activation we can adapt advertising campaigns on Facebook even better to people interested in our services or products.


Privacy statement relating to the newsletter

If you register for a newsletter, you transmit the above personal data y allow us to contact you by mail. Data stored when registering for a newsletter are used by us exclusive for the purpose of the newsletter and will not be passed on by us.

If you unsubscribe the newsletter, you will find the link at the bottom of your newsletter, then we will delete all data stored in connection with you registering for the newsletter.


Privacy statement relating to embedded social media elements

On our website we embed elements of social media services to present pictures, videos and texts.
By visiting pages representing those elements, data will be transmitted by your browser toe the social media service in question where they will be stored. We have no access to these data.
The following links will direct you to the pages of social media services where you will find an explanation as to how your data are handled:

Source: Created with the use of the Privacy Policy Generator of AdSimple in cooperation with